It is not using proximity, it took a picture of my face which is identifiable biometric data. I doubt only JetBlue has my data as it must have been sent to a 3rd party provider for the service. There may be a GDPR compliance issue for EU nationals @JetBlue https://
gdpr.eu/compliance-che
cklist-us-companies/
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JetBlue facial recognition raises GDPR compliance concerns
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